Our Approach to Data Science
We help our clients to solve the big/complex data challenges, predict demand for products and services to improve customer
experience and guide business strategies based on analytics and our skills.
We see data science as a means to business results. Enabling businesses to act is as important as the predictive models themselves.
Our approach to data science starts from a business problem and aims to demonstrate business results as early as possible.
Below are the steps involved:
Customer 360 degrees:
Our engagements start with understanding your business goals.
Micro-Segmentation and Targeting:
We look at your data, as well as public sources of data, and figure out if there is a smart way to achieve your business
goals using data science.
Explore data analytics:
We experiment with data, building and testing predictive models.
We implement systems that allow you to use the results of the predictive models in decision making or to improve your customer
Study Click Analytics (Mobile/ Web):
Analyze billions of clicks to profile the customer behavior.
We iterate and refine our systems to improve their accuracy and performance.